The people behind the group.

Over his career he has worked with leading global brands including Red Bull, Procter & Gamble, Mondelez and Vakıfbank. In 2022 he founded Loop İstanbul; today, as CEO of IQLOOP Group, he leads the group's four business areas.

He is also CMO of MyGarage Global, running the platform's growth operations in Türkiye and the US. A career that began with a degree in fisheries engineering brings technical knowledge and a commercial view together for the group's manufacturing, export and trade verticals.

Onur Tayşu began his professional life at Borsa Istanbul and is an executive specialised in international marketing, promotion, soft power, lobbying, media and business development.

A graduate of the Faculty of Business and Economics at Dokuz Eylül University in Izmir, Tayşu completed an MBA in global management and international finance at Clark University in the US and took part in project and team work at Harvard University. He completed European Union specialist training at the European Communities Research and Application Centre of Ankara University's Faculty of Political Science.

As Deputy Secretary General of Türkiye İMSAD he played an active role in launching two multinational projects funded directly by the European Commission. He served TİM (Turkish Exporters Assembly) as Projects Coordinator and then as Strategy and Communications Advisor, and was part of the team that organised the first Türkiye Innovation Week and Innovation Conference.

As Founding General Coordinator of Global Connection International Media Group, founded in Lausanne, Switzerland in 2013, he worked on the global promotion and lobbying of Türkiye and Turkish industries. He managed the official international publications of the first G20 Leaders' Summit held in Türkiye. In 2017 he organised the International Media Forum, attended by 150 senior media representatives from 50 countries.

With international media campaigns he ran in Russia, such as “Turkish Citrus” and “Discover the Potential”, he won the Gold Print Award, given by the Russian Union of Publishers and regarded as the Oscar of Russian media and communications, in 2017 and 2018. In 2021 his campaign for the Turkish fresh fruit and vegetable sector won first place in the world brands category at the “50 Legendary Brands” awards.

He represented Türkiye at the G20 Young Leaders Summit and is a member of the Friends Circle of the Geneva-based G20 Young Leaders Association. He is a Board Member of TÜRKONFED, Vice President of the Latin America Business Club, and a member of Asia CEO Community and ASEAN CEO Club.